What started as a single promo video turned into a full-scale transformation. We helped Jewish Expos refresh their brand, redesign their website, produce targeted video content for vendors and attendees, and create compelling print ads for Jewish media.
When Shaule, founder of World Jewish Expos, approached us for a promotional video, we quickly realized the issue ran deeper. The event had outgrown its roots in Brooklyn catering halls and recently moved to the Meadowlands — but the branding and website hadn’t caught up.
The site confused new visitors. Messaging was unclear. Multiple logos, mixed fonts, and outdated visuals undermined the event’s credibility. People booked because they knew Shaule — not because the brand or website inspired confidence.
We knew a promo video wouldn’t work unless the digital foundation was solid. So we started where it mattered: the brand.
The old site didn’t explain what Jewish Expos was, who it was for, or why to attend or exhibit. Our redesign speaks clearly to both vendors and attendees — and aligns with the scale, professionalism, and energy of the actual event.
We built the strategy — and executed every piece.
If you are interested in building your personal brand and promoting your books, consider working with DMJ. Let’s collaborate on building your personal brand and reaching new audiences.
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