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And just like there are multiple ways to interpret the law, there are many ways to present video.

Here are some suggestions on how lawyers can use video:

Branding

Create a video for your homepage that explains what sets you apart from other law firms.  Introduce yourself and your staff.  Show people around the office.  Let potential clients get to know you by hearing you speak and seeing how you interact with others.  Anyone can look up your credentials online.  A video is your chance to show people who you are.

Testimonials

You can tell your audience how smart and successful you are, but there’s nothing more powerful than hearing one of your clients talk about their experience working with you.  And if you are hesitating at all to ask someone to speak on your behalf, let that go.  Yes, they are talking about you, but they are also telling their own story, and lending a hand to someone who’s facing the same legal challenge they just overcame with your guidance!

Interviews

Show the depth and breadth of your practice by presenting interviews with your associates and partners. You can list all of the legal areas your team covers or you can talk about it.  Which do you think is more powerful?

Advice

Who doesn’t want some free legal advice?  Create a video offering guidance in a particular area, but don’t give it all away.  Provide just enough information to prove your expertise and give the viewer a reason to call for more.

Educate

Legalese may seem easy for you to understand, but that’s not the case for everyone.  Decode the law, especially the new ones that impact your potential clients. When people start to become educated, they realize there’s more to learn, and you are the person to teach them.

Share a story

Did you just close a fascinating or complicated case? Tell the story on video.  Explain the challenges and how you dealt with them.  Just make sure you respect and acknowledge attorney-client privilege.  It lets a potential client know you are trustworthy.

Are you ready to get started on video for your law practice?  Reach out to DMJ Studios to schedule a strategy call, and we’ll help you figure out what type of video makes sense for you.

Click here to see videos we’ve produced for lawyers.

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Here’s your checklist to make sure your video gets views:

Website: Video is everywhere, and people expect to see it when they come to your website. Incorporate it into your design, and make sure the link is unique and shareable so visitors can easily spread the word about what you offer.

Social Media: ​​Video is king on social media, and the statistics prove it.  According to Sprout Social:

• Half of social media users prefer video over other types of content.
• 91% of users watch videos on Instagram weekly.
• People share video content with friends twice as much as any other type of content.

Post your videos on social media and make sure you are using the optimal length, size, and shape.

Email Marketing: People access email all day long from multiple devices. Putting your video into an email gives your audience another way to interact with you throughout their day and a break from reading everyone else’s long messages.

Contact DMJ Studios. We produce videos that meet all of your needs.

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If you aren’t using video to market your college or university, you are missing out on a key ingredient in your messaging that offers a long list of benefits. 

1. Full Access: Your prospective students and their families want to experience the school and its culture. While in-person visits are great, a day on campus may be limited by weather, access, and schedules. Take a camera across the campus, and you can share every aspect from dorm life to the lecture hall to sporting events.
   
   
2. Rich Experience: There’s no arguing that video is a powerful medium providing sights and sounds.  It draws in a viewer and puts them right in the action.  You can tell people your school offers dynamic opportunities to interact with professors, but wouldn’t you rather show them?
   
   
3. Versatility: Do you want to show off the facilities or create educational material?  Are you trying to figure out how to answer all those questions about the application process and financial aid? Video is an ideal way to communicate a variety of information. Campus tours, explainers, and even an acceptance announcement are a few options.
   
   
4. Energize the Details
   • It’s tedious to read a course description, but what if your students could hear and see the professor talk about a class? 
   • You can list all of your statistics on glossy paper or you can bring it to life. Video is the new brochure where you can show how many students are in a class or how your career center helps them get jobs.
     
     
5. It’s Personal: Kids want to know if they will fit in on campus.  Can they relate to the people?  Will they find friends?  Let them hear from current students, connect with others, and find their place.
   
   

Take a look at best-in-class videos that DMJ Studios produced for other schools. Then reach out for a free strategy session to discuss your specific needs and how DMJ Studios can help.

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By viewing a video, prospective students and their families engage with the sights and sounds of a campus, providing the touchpoints to help someone facing a big decision about higher education.

Watch the video DMJ Studios created for Dominican College.  You’ll probably want to submit your application asap.

Instead, reach out to DMJ for your own video.

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At DMJ, we know how to capture that on video by ensuring our subjects are comfortable when they share their vulnerable moments.  We actually received training from the best when we worked with the Spielberg Foundation on the Shoah Project.  It was a privilege.

We treat our subjects with kindness and care.

That’s exactly the message that comes across in a series of testimonials we produced for FreedomCare, an agency that works with families to arrange personal assistance for loved ones.

When we met with real people and the caregivers they selected, we heard personal and touching stories of how FreedomCare helps family members get paid to care for their own.

Take a look, but grab a tissue before you click play: 

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In fact, you’re probably imagining right now what it looks like when salmon swim upstream.  No need to wonder.  We have the actual video and the life-lesson that comes along with it thanks to a video we created for the Chofetz Chaim Heritage Foundation.

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